by eilidh | May 13, 2026 | Digital Marketing
Search hasn’t disappeared; it’s just moved. For years, we’ve treated search as something that happens on Google. You type a query, scan a list of links, and click through to a website. But that’s no longer how people behave. Today, search happens on TikTok, Instagram,...
by eilidh | May 13, 2026 | Branding, Brochure Design, Design
Recently, we welcomed S3 student Emily from Carrick Academy to Adworks for a week of Graphic Design work experience. During her time with us, Emily got the chance to experience life in a busy creative agency and work on a variety of client projects. Throughout the...
by eilidh | May 6, 2026 | Branding, Design
Branding is the overall perception people have of a company. This is made up of many different factors, with the primary factor being brand identity. Brand identity is the collection of visual and design elements that represent a brand and make it recognisable. A...
by eilidh | Apr 29, 2026 | Design, Out-Of-Home Advertising
Out-of-home (OOH) advertising refers to any form of advertising that reaches people when they are outside their homes. Unlike digital ads that appear on websites or social media, OOH ads are placed in physical locations such as roadsides, public transport areas, and...
by eilidh | Apr 8, 2026 | Digital Marketing
Social media is no longer just a marketing channel; it’s a core business tool. Platforms like TikTok, Instagram, YouTube, and LinkedIn now shape how people research, trust, and buy from brands. As digital behaviour continues to evolve, businesses that prioritise...
