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What Is Social Media Advertising? A Guide from Adworks
Social media advertising is one of the most effective ways for businesses to reach customers online. From Facebook and Instagram to LinkedIn and TikTok, social media platforms allow brands to connect with audiences, build trust, and grow sales. Whether you run a small…
What Is Broadcast Advertising?
Broadcast advertising is a type of marketing where businesses promote their products or services on television and radio. It’s called “broadcast” because the advert is sent out to large audiences at the same time, rather than targeting one specific person. Companies…
Meta (Facebook) Ads Location Fees Explained: New Advertising Costs Starting July 2026
Meta has announced an important change to Facebook and Instagram advertising costs. From 1 July 2026, Meta will introduce location fees for ads delivered in certain countries. These additional charges are designed to cover digital services taxes (DST) and other…
5 Signs Your Website Needs a Redesign
Your website can often be the first impression your business makes, and in a digital-first world, that impression matters more than ever. But like anything in tech, websites don’t age gracefully. What looked modern and high performing a few years ago can quickly…
How Search Has Gone Social: Social Search Optimisation (How to Rank on TikTok, Instagram & Beyond)
Search hasn’t disappeared; it’s just moved. For years, we’ve treated search as something that happens on Google. You type a query, scan a list of links, and click through to a website. But that’s no longer how people behave. Today, search happens on TikTok, Instagram,…
A Week In Graphic Design: Emily’s Work Experience
Recently, we welcomed S3 student Emily from Carrick Academy to Adworks for a week of Graphic Design work experience. During her time with us, Emily got the chance to experience life in a busy creative agency and work on a variety of client projects. Throughout the…
What Is Branding? A Guide to Brand Identity from Adworks
Branding is the overall perception people have of a company. This is made up of many different factors, with the primary factor being brand identity. Brand identity is the collection of visual and design elements that represent a brand and make it recognisable. A…
What Is Out-of-Home Advertising? A Guide from Adworks
Out-of-home (OOH) advertising refers to any form of advertising that reaches people when they are outside their homes. Unlike digital ads that appear on websites or social media, OOH ads are placed in physical locations such as roadsides, public transport areas, and…
Top 5 Reasons Social Media is Vital for Business in 2026
Social media is no longer just a marketing channel; it’s a core business tool. Platforms like TikTok, Instagram, YouTube, and LinkedIn now shape how people research, trust, and buy from brands. As digital behaviour continues to evolve, businesses that prioritise…
What Is Web Design? A Guide From Adworks
Web design is the process of planning, and creating, websites so they are visually appealing, easy to use, and effective for achieving business goals. A well-designed website helps visitors quickly find information, engage with content, and take action. In this guide,…
