Our Blog
What is Print Advertising?
Print advertising is one of the oldest and most trusted forms of marketing, but what exactly is it, and does it still work in a digital-first world? In this guide, we’ll break down what print advertising is, how it works, and whether it still deserves a place in your…
5 Mistakes Businesses Make on Social Media
Social media can be one of the most powerful tools for growing a business, but only when it’s used strategically. Many businesses invest time into posting content without seeing real engagement, leads, or sales, and often the issue isn’t the platform itself – it’s the…
5 Signs Your Business Needs a Rebrand
Your brand is often the first impression people have of your business, and in a crowded market, first impressions matter. But as your business grows and evolves, your branding can quickly become outdated, inconsistent, or no longer aligned with who you are. A rebrand…
What Is Social Media Advertising? A Guide from Adworks
Social media advertising is one of the most effective ways for businesses to reach customers online. From Facebook and Instagram to LinkedIn and TikTok, social media platforms allow brands to connect with audiences, build trust, and grow sales. Whether you run a small…
What Is Broadcast Advertising?
Broadcast advertising is a type of marketing where businesses promote their products or services on television and radio. It’s called “broadcast” because the advert is sent out to large audiences at the same time, rather than targeting one specific person. Companies…
Meta (Facebook) Ads Location Fees Explained: New Advertising Costs Starting July 2026
Meta has announced an important change to Facebook and Instagram advertising costs. From 1 July 2026, Meta will introduce location fees for ads delivered in certain countries. These additional charges are designed to cover digital services taxes (DST) and other…
5 Signs Your Website Needs a Redesign
Your website can often be the first impression your business makes, and in a digital-first world, that impression matters more than ever. But like anything in tech, websites don’t age gracefully. What looked modern and high performing a few years ago can quickly…
How Search Has Gone Social: Social Search Optimisation (How to Rank on TikTok, Instagram & Beyond)
Search hasn’t disappeared; it’s just moved. For years, we’ve treated search as something that happens on Google. You type a query, scan a list of links, and click through to a website. But that’s no longer how people behave. Today, search happens on TikTok, Instagram,…
A Week In Graphic Design: Emily’s Work Experience
Recently, we welcomed S3 student Emily from Carrick Academy to Adworks for a week of Graphic Design work experience. During her time with us, Emily got the chance to experience life in a busy creative agency and work on a variety of client projects. Throughout the…
What Is Branding? A Guide to Brand Identity from Adworks
Branding is the overall perception people have of a company. This is made up of many different factors, with the primary factor being brand identity. Brand identity is the collection of visual and design elements that represent a brand and make it recognisable. A…
