Hi, I’m Lois, an S3 student at Prestwick Academy and I have just completed at week long placement with Adworks focusing on Social Media Marketing.
Over the course of a week, I was able to work closely with the Adworks team to develop an understanding of the social media world and all that goes into creating and running campaigns.
- Social Listening
- Client Meetings
- Content Creation
- Video Filming and Editing
- Social Copywriting
- Content Scheduling
- Campaign Reporting
Here’s what my week in social media looked like:
- I started the week by watching some educational videos on social media marketing.
- At the start of the week, we went to Gemmell’s Garden Centre to gather some visual content for their social media ads campaign.
- I used tools like ChatGPT and Canva to make reels that showcased the Adworks brand and their clients.
- I focused on crafting meaningful organic posts for Andrew Wright Windows and spreading awareness for World Ocean Day at the Scottish Maritime Museum. Plus, I wrote some ad copy for Gemmell’s Garden Centre, which we filmed content for earlier in the week.
- Finally, I looked at Facebook Ads and set up some ads for the new Gemmell’s Garden Centre campaign. I also got to look at some campaign reporting which will be completed once Facebook Ad campaigns are finished running or on a monthly basis.
It was such a fun experience, and I learned so much about the behind-the-scenes of social media marketing!