Social Media Training

Social Media Training & Managed Services

LinkedIn, Facebook & Instagram (Meta)

Build credibility, increase visibility, and turn social media into a genuine business development channel.

At Adworks, we help businesses move beyond vanity metrics and use social platforms strategically combining training, optimisation, and managed services that deliver real commercial outcomes.

LINKEDIN

LinkedIn

Profile & Page Optimisation + Training

Ideal for businesses that want to raise credibility, build authority, and feel confident using LinkedIn.

LinkedIn is the most powerful platform for B2B visibility and relationship-building, but only when profiles, pages, and activity are aligned with clear business goals.

What’s Included

Audit & Strategic Review

  • In-depth audit of leadership LinkedIn profiles and company pages

  • Assessment of positioning, messaging, visibility, and credibility

  • Identification of missed opportunities and quick wins

Profile & Page Optimisation

  • Headline optimisation for clarity, relevance, and search visibility

  • Banner design guidance for stronger first impressions

  • Compelling About sections that clearly articulate value

  • Proof points added: experience, case studies, and social credibility

Bespoke LinkedIn Training

  • How to show up consistently without sounding salesy

  • What to post (and what not to post) for engagement and authority

  • How to start and sustain meaningful conversations

  • Practical guidance tailored to your industry, team, and goals

Quick Wins You’ll See

  • Stronger first impressions across leadership profiles

  • Increased profile views and page visibility

  • More inbound interest and warmer conversations

  • Greater confidence using LinkedIn as a business tool

Managed Services

For businesses that want expert, done-for-you LinkedIn support alongside their digital campaigns.

Perfect for companies who understand LinkedIn’s value, but don’t have the time or internal resource to manage it consistently.

What’s Included

Targeted Audience Growth

  • Strategic network growth using our 4R Formula:
    Right people · Right reason · Right time · Right results

  • Focused on decision-makers, influencers, and buying audiences

  • No spammy automation or low-quality connections

Content Guidance & Planning

  • Monthly content strategy aligned with your wider digital campaigns

  • Thought leadership, case studies, and credibility-building posts

  • Content that sounds human — not templated nonsense

Inbox & Conversation Support

  • Guidance on managing LinkedIn messages professionally

  • Support in moving conversations from online to offline

  • Helping turn engagement into real sales opportunities

Reporting & Recommendations

  • Monthly performance reporting

  • Clear insights on what’s working and why

  • Ongoing recommendations to improve reach, engagement, and outcomes

Facebook & Instagram (Meta)

Training & Optimisation

Ideal for brands that want stronger visibility, engagement, and consistency across Meta platforms.

Facebook and Instagram remain critical for brand awareness, community building, and paid campaign support — when used correctly.

What’s Included

Meta Profile & Page Optimisation + Training

Audit & Optimisation

  • Review of Facebook Pages and Instagram profiles

  • Bio, highlights, visuals, and messaging optimisation

  • Alignment with brand tone, campaigns, and customer journey

Practical Meta Training

  • What content works best on Facebook vs Instagram

  • Reels, Stories, Posts, and engagement strategies explained simply

  • How to balance organic content with paid activity

  • Best practices for consistency without overwhelm

Content Confidence

  • Clear guidance on posting frequency and formats

  • Understanding insights and performance metrics

  • Building trust and visibility — not just likes

Managed Meta Services

For businesses that want consistent, strategic presence without the day-to-day hassle.

What’s Included

  • Audience and content strategy aligned to business goals

  • Monthly content themes and posting guidance

  • Support content for paid social campaigns

  • Performance tracking and improvement recommendations

  • Brand-safe, professional social media management