International Ayr Show Festival of Flight 2023

Adworks implemented the Media Planning and Buying for the International Ayr Show Festival of Flight 2023 on behalf of South Ayrshire Council. Our comprehensive strategy delivered over 9.5 million impressions and included targeted out-of-home, video-on-demand, social and network display advertising all designed to elevate the International Ayr Show’s visibility. Our choice of media locations and online options specifically targeted Northern England, Dumfries and Galloway, Ayrshire and the Central Belt of Scotland. The campaign reach and level of awareness resulted in double the expected attendance with around 240,000 visitors across the three-day event, being declared a roaring success!