They Bake approached Adworks after securing funding from South Ayrshire Council to help grow their online presence through digital marketing, advertising, and SEO. Working closely with the team, Adworks helped define clear goals and develop an effective strategy to achieve them. This included a comprehensive campaign setup phase covering planning, audience building, conversion tracking, and pixel implementation. Adworks also designed and configured four ad groups, producing bespoke artwork and video content using both client-supplied materials and footage captured on site at their Ayr and Prestwick shops. Ongoing monthly campaign monitoring, adjustments, and detailed end-of-month reports with actionable recommendations ensured continuous optimisation and results.