Google Ads is Google’s online advertising platform that allows businesses to promote their products, services, or videos across Google Search, websites, apps, YouTube, and Gmail. It helps businesses reach potential customers at every stage of the buying journey, from initial discovery through to high-intent searches and purchase. At Adworks, we use Google Ads to create targeted, results-driven campaigns that deliver measurable growth. Here is an outline of the different type of Google ads campaigns available.
Search
Search campaigns display text ads at the top of Google search results when users search for keywords related to your business. These campaigns are ideal for capturing high-intent customers who are actively looking for specific products or services, making them one of the most effective ways to drive conversions.
Display
Display campaigns use visual banner ads shown across millions of websites, apps, and Gmail. They are best suited for building brand awareness, increasing visibility, and keeping your business top of mind as users browse online.
Video
Video campaigns show ads primarily on YouTube and Google’s video partner sites. These campaigns are ideal for storytelling, explaining products or services, and building stronger engagement through dynamic, visual content.
Shopping
Shopping campaigns are designed for e-commerce businesses and showcase products directly in search results. These ads display product images, prices, and store information, allowing potential customers to see key details before clicking through to your website.
Performance Max
Performance Max campaigns are goal-focused and powered by Google’s AI. They allow businesses to run ads across all eligible Google inventory, including Search, Display, YouTube, Shopping and Gmail, from a single campaign, with automated optimisation focused on driving conversions.
Ready to Get Started?
Google Ads can be a powerful tool for driving traffic, leads, and sales when managed strategically. At Adworks, we create Google Ads campaigns designed around your business goals and audience. Get in touch with our team today by emailing studio@adworks.scot or calling 01292 885777 to explore how Google Ads can work for your business.