Our Blog
How Search Has Gone Social: Social Search Optimisation (How to Rank on TikTok, Instagram & Beyond)
Search hasn’t disappeared; it’s just moved. For years, we’ve treated search as something that happens on Google. You type a query, scan a list of links, and click through to a website. But that’s no longer how people behave. Today, search happens on TikTok,...
A Week In Graphic Design: Emily’s Work Experience
Recently, we welcomed S3 student Emily from Carrick Academy to Adworks for a week of Graphic Design work experience. During her time with us, Emily got the chance to experience life in a busy creative agency and work on a variety of client projects. Throughout the...
What Is Branding? A Guide to Brand Identity from Adworks
Branding is the overall perception people have of a company. This is made up of many different factors, with the primary factor being brand identity. Brand identity is the collection of visual and design elements that represent a brand and make it recognisable. A...
What Is Out-of-Home Advertising? A Guide from Adworks
Out-of-home (OOH) advertising refers to any form of advertising that reaches people when they are outside their homes. Unlike digital ads that appear on websites or social media, OOH ads are placed in physical locations such as roadsides, public transport areas,...
Top 5 Reasons Social Media is Vital for Business in 2026
Social media is no longer just a marketing channel; it’s a core business tool. Platforms like TikTok, Instagram, YouTube, and LinkedIn now shape how people research, trust, and buy from brands. As digital behaviour continues to evolve, businesses that prioritise...
What Is Web Design? A Guide From Adworks
Web design is the process of planning, and creating, websites so they are visually appealing, easy to use, and effective for achieving business goals. A well-designed website helps visitors quickly find information, engage with content, and take action. In this...
Top 5 Canva Features For Beginners
Canva is one of the most popular graphic design tools for beginners and it’s easy to see why. It’s simple, flexible, and powerful, even if you have zero design experience. But when you first open Canva, it can feel a bit overwhelming. So where should you start? If...
6-Months With Adworks: Graphic Design Work Experience
Over the past six months we’ve had the pleasure of welcoming Kyle Academy Student, Bradan, into our studio on Thursday’s, giving him the opportunity to experience life inside a working creative agency. Tasks and Experiences During his time with us, Bradan got the...
What Are Google Ads? A Guide from Adworks
Google Ads is Google’s online advertising platform that allows businesses to promote their products, services, or videos across Google Search, websites, apps, YouTube, and Gmail. It helps businesses reach potential customers at every stage of the buying journey,...
Poster Design Do’s and Don’ts: Best Practices and Common Mistakes
A great poster can stop people in their tracks. A bad one gets ignored, or worse, makes your brand look unprofessional. Whether you’re advertising an event, promoting a product, or marketing your business, following a few key do’s and don’ts can make all the...
